America's Second Harvest To Benefit From Maxwell House "Brew Some Good" Campaign
Nation’s Largest Hunger Relief Organization Reaches More Than 25 Million Americans
CHICAGO --- November 20, 2007 --- This year, thousands of travelers will say goodbye to the hassle of holiday travel while supporting the fight to end hunger. As part of the ‘Brew Some Good” campaign, Maxwell House will help jump start travelers’ holidays by paying for their tolls on select tollways across the country from 7-9 a.m. local time on the day before Thanksgiving, the busiest travel day of the year.
Each time Maxwell House pays a toll, they also will set aside a donation for America’s Second Harvest – The Nation’s Food Bank Network (total donation up to $100,000). This is the first time any brand has been able to ‘take over’ toll booths on a national scale.
“We are extremely pleased to be chosen as the beneficiary of this unique event. This donation is coming at a great time for us, as many of our food banks are telling us that they have seen a significant increase in demand in recent months. They need help to replenish their supplies to make sure that they can feed as many people at risk of hunger as possible,” said Vicki Escarra, President and Chief Executive Officer of America’s Second Harvest. “We provide food and grocery products to more than 25 million Americans each year.”
“For years, Maxwell House has been an important part of America’s homes and communities,” said Lorraine Hansen, Senior Vice President and General Manager of coffee at Kraft. “The ‘Brew Some Good’ campaign recognizes good on many levels – inside the coffee cup, in our lives and in our communities. Over the years Maxwell House has been committed to giving back to the community and the ‘Brew Some Good’ campaign reiterates the brand’s dedication.”
The campaign also kicks off the nationwide launch of Maxwell House reformulated coffee made with 100% Arabica beans.
“Maxwell House is the only major canned coffee brand to offer a range of coffees made with 100% Arabica beans,” said Hansen. “Arabicas are known for their superior quality, rich aroma and distinctive taste giving consumers a delicious cup of coffee that is full of flavor without bitterness. This is by far our best coffee ever.”
For more information about how you can brew some good every day, visit www.brewsomegood.com
To learn more about America’s Second Harvest, visit www.secondharvest.org.
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About America’s Second Harvest –The Nation’s Food Bank Network
America's Second Harvest is the largest charitable domestic hunger-relief organization in the United States. Through its network of more than 200 member food banks, America's Second Harvest annually provides assistance to more than 25 million people in need, including more than 9 million children and nearly 3 million seniors in all 50 states, the District of Columbia and Puerto Rico. Each year, America's Second Harvest secures and distributes more than 2 billion pounds of donated food and grocery products to support feeding programs at approximately 50,000 local charitable agencies, including food pantries, soup kitchens, emergency shelters, after-school programs, and Kids Cafes. To learn more, please visit www.secondharvest.org.
About Kraft Foods
Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor’s 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company’s website at www.kraft.com.
Contact:
Ross Fraser
312.641.6422
