ARM & HAMMER® Partners with America's Second Harvest to Fight Hunger in America
Brand Pledges Proceeds from Sales of ARM & HAMMER® Baking Soda to Combat Hunger This Holiday Season
CHICAGO --- November 2nd, 2007 --- America’s Second Harvest — The Nation’s Food Bank Network, announced today that ARM & HAMMER® has joined the fight against hunger this holiday season. For every one-pound box of ARM & HAMMER® Baking Soda purchased in December, ARM & HAMMER® will donate a portion of the proceeds to help provide food to more than 25 million Americans at risk of hunger.
“It is our privilege to give back to the communities that have made us a trusted member of America’s families for generations,” said Jim Craigie, CEO of Church & Dwight Co., Inc., parent company of ARM & HAMMER®. “We know the urgency of the hunger epidemic in America and would like to help bring attention to this cause.”
Church & Dwight Co., Inc., will present a check for $50,000 to America’s Second Harvest on behalf of ARM & HAMMER® after the holidays. This donation will help provide more than 100,000 pounds of food and groceries to people served by the 205 food banks in the network.
“We are thrilled that ARM & HAMMER® has made such a generous contribution to the fight against hunger in the U.S. Emergency food assistance plays a vital role in the lives of the millions of Americans facing hunger. We are proud to count ARM & HAMMER® among our supporters,” said Vicki Escarra, President and CEO of America’s Second Harvest. “We hope this contribution from ARM & HAMMER® will raise awareness of an issue whose toll is felt throughout the year by many Americans.”
To join ARM & HAMMER® in the fight to end hunger visit www.secondharvest.org/armandhammer. Every dollar raised will help provide 20 pounds of food and grocery products to men, women and children facing hunger in the U.S.
About ARM & HAMMER®
For more than 155 years, ARM & HAMMER® Baking Soda's familiar yellow box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER® brand name.
Today, ARM & HAMMER® manufactures a variety of cleaning, freshening and deodorizing products for the home, family and body.
About Church & Dwight
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER® brand name and other well-known trademarks.
About America’s Second Harvest
America's Second Harvest — The Nation's Food Bank Network is the largest charitable domestic hunger-relief organization in the United States. Through its network of more than 200 member food banks, America's Second Harvest annually provides assistance to more than 25 million people in need, including 9 million children and 3 million seniors in all 50 states, the District of Columbia and Puerto Rico. Each year, America's Second Harvest secures and distributes more than 2 billion pounds of food and grocery products to support feeding programs at approximately 50,000 local charitable agencies, including food pantries, soup kitchens, emergency shelters, after-school programs, and Kids Cafes. To learn more, please visit www.secondharvest.org.
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Contact:
Ross Fraser
America’s Second Harvest
312.641.6422
Marisa Picker
Edelman on behalf of ARM & HAMMER
212.704.8152
