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Cause Related Marketing Features

Pampered Chef - Round-Up from the Heart
Through this promotion customers can round up their purchase totals at Pampered Chef Kitchen Shows, to the nearest dollar or more and all funds are sent to America's Second Harvest food banks in the region where the donations originate.

conagra_crmConAgra Foods - Feeding Children Better
ConAgra Foods believes that no child should go hungry. That is why they developed Feeding Children better, the nation’s largest corporate initiative dedicated to fighting child hunger. In the past 5 years they have opened 150 Kids Cafes serving millions of meals annually.



 

albertson's_easy_crmAlbertsons - Easy Magazine
In the 2005 Holiday season Albertsons premiered its Traditions Made Easy magazine in stores. For every copy sold they donated $1.00 to America's Second Harvest.



 



 

food-lion_crmFood Lion’s - Hunger Has a Cure Campaign
Food Lion grocery stores hosts an annual promotion where customers are asked to add a $1.00 donation onto their bill at the check-out counter. The “Icons” are hung up around the store which allows customers to visualize their impact. They also offer a pre-packed box of food with a fixed price which is donated to the local food bank in the store’s area.



 

Dave_Buster_crmDave and Busters – Every Gift Counts Twice
A billfold insert was given to each customer when presented with their check to facilitate a donation to be added onto their bill. Dave and Busters then matched every donation dollar for dollar to join in the fight to end hunger along with their customers.





 

dannon_crmDannon - Drive to End Hunger
Dannon yogurt ran a campaign against hunger that benefited America's Second Harvest through the purchase of Dannon product. Each yogurt purchased generated a donation and then an empty yogurt container could be put into a plexiglass truck parked in the lot of the grocery store.  The container was symbolic of their donation and the truck traveled the country.  They also ran a click to give campaign on their web-site.  In total, the campaign generated over $150,000 for hunger relief.




Online Based Promotions

Sony VAIO - Pimp My PC Auction
Sony VAIO teamed with young Hollywood celebrities and asked them to design their own unique, fashionable Sony VAIO FJ notebooks. Elijah Wood, Wilmer Valderrama, Mark Ruffalo, Nicole Richie, and Jessica Alba joined in on the fun to create some great designs all in the name of ending huger. Sony also matched the funds raised by this 5 day long auction.

General Mills – Millsberry.com
Millsberry.com was an interactive website for children designed by General Mills. The promotion involved a virtual food drive on the General Mills website. At the Millsberry grocery store, there was a bag of food that kids could purchase by using the points they had earned while playing games. The virtual food bag was then donated to the Millsberry community center. For every bag purchased by the children, General Mills donated 2 cents to America’s Second Harvest.

vw_crmVolkswagen - Force of Good
This online based promotion allowed users to build the Volkswagen Beetle of their dreams and then contribute to their favorite charity after doing so. After the user picked their make, model, and color they were sent to the Force of Good site where they had the option to have VW make a donation to the charity of the user’s choice. For each click on America's Second Harvest we received $1.00.
                   

all_hats_crmStetson - Celebrity Hat Auction
Long time supporter of America's Second Harvest, Shania Twain, launched her new Stetson fragrance with this wonderful celebrity hat auction as a kickoff event.

Stetson was able to work with some great celebrities like Leanne Rimes, Chris Issak, and Martha Stewart to personalize their cowboy hats and then auctioned them off to benefit America's Second Harvest.