Cause Related Marketing is Good Business
Information from the 2004 Cone Corporate Citizenship Study
• 91% of consumers have a more positive image of companies that support
a good cause.
• 86% of consumers believe companies should tell them how
they are supporting a social cause.
• 86% of consumers are likely to
switch brands when a product is associated with a good cause.
• 79% of
consumers are more likely to buy a product that is associated with a cause they
care about.
• 77% of consumers believe cause marketing should me a
standard part of a company’s activities.
FMI Survey of Supermarkets and Food Banks 2005.The Food Marketing
Institute (FMI) surveyed its members, primarily grocers and wholesalers about
their relationships with food banks. FMI found that of those who responded to
the survey:
• 95% donate to food banks - money, product and in-kind
support
• 60% of companies with more
than 50 stores rated hunger their
top
priority
• 91% contribute to community food banks to help end hunger
in
their community
• 86% donate
to food banks to salvage unsaleable product
• 40% rated hunger projects
as their top priority
